[LPL Board of Directors] Monthly pledge letter and calling

[T Lee Horne III]

I think this is a good move. I see Reed has recently sent a letter. I
support Reed's suggestion that the letter should wait until the responses
are in from Reed's solicitation. 

T Lee Horne, III
Organizer of NAACP Unit 6080, Saint Joseph, LA
President of Brumby Enterprises, Inc. 800-746-1705
Former Chairman of Libertarian Party of Louisiana 2009-2012
Former Candidate for Governor of Louisiana ran a 4 year campaign 2003-2007
tleehorneiii at gmail.com
318-542-4445 google voice
tleehorneiii skype

-----Original Message-----
From: scc-bounces at lplouisiana.org [mailto:scc-bounces at lplouisiana.org] On
Behalf Of Wes Benedict
Sent: Sunday, February 24, 2013 4:15 PM
To: scc at lplouisiana.org
Subject: [LPL Board of Directors] Monthly pledge letter and calling

I have a proposal that I would like feedback from the committee on before I
decide to go forward or not.

I'd like to personally write a short fundraising letter asking people to
sign up for a monthly pledge to the LP Louisiana. The letter would primarily
talk about how we have hired an executive director and that is critical for
getting the LP Louisiana more organized.

I would personally write and design the letter and the contribution form and
print and mail them to about 150 contacts in Louisiana.  I would then follow
up a few days later with phone calls and would ask a couple people to help
me with the phone calls.

I've personally written lots of fundraising letters in the past for the LP
Texas and the national LP.  I got the monthly pledge up in Texas from a few
hundred per month to over $4,300 per month at one point in 2008, and got the
national LP from about $20,000 to $34,000 per month from
2009 to 2011.

The design of the contribution form is critical to getting people to
willingly sign up for a monthly pledge. Perhaps I'll design the form so it
can easily be used by volunteers for other purposes as well.

Since Louisiana is much smaller than Texas, I'm mainly hoping to get our
monthly pledge to about $500 per month in the next couple of months, and
$1,000 per month by the end of the year.

I signed up for a $30 per month pledge myself yesterday here:
https://secure.piryx.com/donate/3rejnkrb/Libertarian-Party-of-Louisiana/Mont
hlyPledge

This is about all I can handle before the next state committee meeting.

A reliable monthly pledge would help our state party a lot, but the effort
also usually generates significant one-time donations as well.  I realize
Reed Ebarb has been sending fundraising letters and I think he should
continue that. I just want the one I send to be spaced 3 to 4 weeks apart
from the ones he sends.

Your thoughts?

--Wes Benedict
Finance Officer
512-659-8896


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