[LPL Board of Directors] Monthly pledge letter and calling

[Adrien Monteleone]

Sounds good to me Wes!

Go for it.

As noted, working the timing out with Reed makes sense as well.

In Liberty,

Adrien Monteleone - Chairman
Libertarian Party of Louisiana

On 2/24/13 3:14 PM, Wes Benedict wrote:
> I have a proposal that I would like feedback from the committee on before I 
> decide to go forward or not.
>
> I'd like to personally write a short fundraising letter asking people to 
> sign up for a monthly pledge to the LP Louisiana. The letter would primarily 
> talk about how we have hired an executive director and that is critical for 
> getting the LP Louisiana more organized.
>
> I would personally write and design the letter and the contribution form and 
> print and mail them to about 150 contacts in Louisiana.  I would then follow 
> up a few days later with phone calls and would ask a couple people to help 
> me with the phone calls.
>
> I've personally written lots of fundraising letters in the past for the LP 
> Texas and the national LP.  I got the monthly pledge up in Texas from a few 
> hundred per month to over $4,300 per month at one point in 2008, and got the 
> national LP from about $20,000 to $34,000 per month from 2009 to 2011.
>
> The design of the contribution form is critical to getting people to 
> willingly sign up for a monthly pledge. Perhaps I'll design the form so it 
> can easily be used by volunteers for other purposes as well.
>
> Since Louisiana is much smaller than Texas, I'm mainly hoping to get our 
> monthly pledge to about $500 per month in the next couple of months, and 
> $1,000 per month by the end of the year.
>
> I signed up for a $30 per month pledge myself yesterday here:
> https://secure.piryx.com/donate/3rejnkrb/Libertarian-Party-of-Louisiana/MonthlyPledge 
>
>
> This is about all I can handle before the next state committee meeting.
>
> A reliable monthly pledge would help our state party a lot, but the effort 
> also usually generates significant one-time donations as well.  I realize 
> Reed Ebarb has been sending fundraising letters and I think he should 
> continue that. I just want the one I send to be spaced 3 to 4 weeks apart 
> from the ones he sends.
>
> Your thoughts?
>
> --Wes Benedict
> Finance Officer
> 512-659-8896
>
>
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>

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