[LPL Board of Directors] Outreach Potential

Adrien Monteleone chairman at lplouisiana.org
Tue Mar 12 13:16:17 CDT 2013


My thoughts exactly.  Already made and already geared to the LP.


In Liberty,

Adrien Monteleone - Chairman
Libertarian Party of Louisiana

On 3/12/13 6:03 AM, Membership LPL wrote:
> Great ideas. I find these door hangers are effective and I suggest:
>
> http://www.lp.org/blogs/staff/quiz-across-america-door-hangers-5-per-100
>
>
>
>
> ---------------------------
> Howard Kearney
> Membership
>
> -----Original Message-----
> From: scc-bounces at lplouisiana.org [mailto:scc-bounces at lplouisiana.org] On
> Behalf Of treasurer at lplouisiana.org
> Sent: Tuesday, March 12, 2013 12:01 AM
> To: scc at lplouisiana.org
> Subject: [LPL Board of Directors] Outreach Potential
>
> Hello everyone. I know many of you don't hear from me often and perhaps
> that is best. I certainly prefer just handling the money and answering
> financial questions. However, I would like to very quickly make a proposal
> to everyone for them to think about. I have worked for several political
> campaigns, including the Gary Johnson Campaign, and I also currently work
> on Public Outreach for a non-profit in Shreveport. I have been researching
> and trying to find the best way to really reach out and increase our
> number of registered Libertarians, as well as our exposure, while keeping
> the process as cost effective as possible. So below is a proposal to
> increase registration AND exposure for everyone to look at and think about
> based on my experience and research.
> --------------------------------------------------------------------
> An organization needs to reach the average person 3 different ways to make
> sure they really hear the message of that organization and remember the
> name. So, how do we reach our independent, third party, and major party
> voters while remaining cost effective? We need to do this on a parish by
> parish basis to ensure it is effective and cost effective. Below is our 3
> ways:
>
> 1. Mass Mailing. We can buy a registered voters list and get the names and
> addresses of whatever group we want to target. If we do basic, two sided
> post cards, that would be a great idea. It's cost effective for the most
> part.
>
> 2. Door Hangers. Whatever area we hit with mailing, we also need to hit
> with door hangers. This is our second way of reaching people. Whatever
> approach the mailing takes towards reaching people, the door hangers need
> to take a different approach.
>
> 3. Free Media. This one is up to the PEC. This includes radio, letters to
> the editor, etc.
>
> In order to really pull this off, we would need a strong PEC with people
> in that area that are willing to work. I can only think of two Parishes
> right now that would be good candidates. Oddly enough, they are on
> different sides of the state. St. Tammany and Bossier are the only ones I
> know of with the manpower to pull this off.
>
> If nothing else, lets get started on making designs for door hangers and
> post cards. When we have the money and manpower to move forward with
> something like this, we have the designs ready to go.
>
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>
>
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>

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