[LPL Board of Directors] Outreach Potential

[Boyd Smith]

And if there is a candidate a business card or flyer can go with it.
 
bws

From: Adrien Monteleone <chairman at lplouisiana.org>
To: scc at lplouisiana.org 
Sent: Tuesday, March 12, 2013 1:15 PM
Subject: Re: [LPL Board of Directors] Outreach Potential

Hell of a plan.

I'm for it.

I suspect in about 5-7 weeks, we'll have another 6 or so parishes strong 
enough to do this as well.

I'll add that these three steps should occur close together but not right on 
top of each other.

Each step needs a bit of time for people to let the idea gel in their minds.

The impact is from the message being reinforced almost when they forgot about 
it from the previous exposure.

I'm sure we can find info on that somewhere.  I'd suspect with the methods laid out, a week or two in between would be just about right.

This can also be done a bit methodically with the first two methods so we can gather some data to see how effective they are.  The mailings and door hangars can be done a precinct (or so) at a time.  This can help keep the need for manpower down as well and make it more doable for smaller parishes.

Elephants (and Donkeys) are eaten one bite at a time.


In Liberty,

Adrien Monteleone - Chairman
Libertarian Party of Louisiana

On 3/12/13 12:00 AM, treasurer at lplouisiana.org wrote:
> Hello everyone. I know many of you don't hear from me often and perhaps
> that is best. I certainly prefer just handling the money and answering
> financial questions. However, I would like to very quickly make a proposal
> to everyone for them to think about. I have worked for several political
> campaigns, including the Gary Johnson Campaign, and I also currently work
> on Public Outreach for a non-profit in Shreveport. I have been researching
> and trying to find the best way to really reach out and increase our
> number of registered Libertarians, as well as our exposure, while keeping
> the process as cost effective as possible. So below is a proposal to
> increase registration AND exposure for everyone to look at and think about
> based on my experience and research.
> --------------------------------------------------------------------
> An organization needs to reach the average person 3 different ways to make
> sure they really hear the message of that organization and remember the
> name. So, how do we reach our independent, third party, and major party
> voters while remaining cost effective? We need to do this on a parish by
> parish basis to ensure it is effective and cost effective. Below is our 3
> ways:
>
> 1. Mass Mailing. We can buy a registered voters list and get the names and
> addresses of whatever group we want to target. If we do basic, two sided
> post cards, that would be a great idea. It's cost effective for the most
> part.
>
> 2. Door Hangers. Whatever area we hit with mailing, we also need to hit
> with door hangers. This is our second way of reaching people. Whatever
> approach the mailing takes towards reaching people, the door hangers need
> to take a different approach.
>
> 3. Free Media. This one is up to the PEC. This includes radio, letters to
> the editor, etc.
>
> In order to really pull this off, we would need a strong PEC with people
> in that area that are willing to work. I can only think of two Parishes
> right now that would be good candidates. Oddly enough, they are on
> different sides of the state. St. Tammany and Bossier are the only ones I
> know of with the manpower to pull this off.
>
> If nothing else, lets get started on making designs for door hangers and
> post cards. When we have the money and manpower to move forward with
> something like this, we have the designs ready to go.
>
> _______________________________________________
> SCC mailing list
> SCC at lplouisiana.org
> http://lplouisiana.org/mailman/listinfo/scc_lplouisiana.org
>


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