[LPL Board of Directors] MOTION FROM THE CHAIR - urgent - radio advertising

[Boyd Wayne Smith]

Aye.

Boyd W. Smith
Elections Officer

> To all SCC members,
>
> My apologies for the short deadline of this vote.  I generally do not
> prefer to make such a request.
>
> Our Elections officer Boyd Smith would like approval to spend party
> funds on radio advertising our presence at the Ponchatoula Strawberry
> Festival this weekend. (to encourage people to stop by, learn more, and
> sign up as members and change voter registration to LP)
>
> He would like to run 1-2 commercials per day for Wednesday, Thursday &
> Friday. (deadlines mean maybe only Thurs. and Fri. are available)
>
> The cost for 60 second spots is $75.
> The cost for 30 second spots is $55.
>
> This includes production, but Boyd will be in charge of the script.
>
> The spots will be run during the John Osterlind and Denny Shaffer shows
> on WRNO which have both been friendly to the LP. (I think Osterlind
> already announced he is "libertarian" and endorsed Gary Johnson last
> fall)  Their audience is friendly to our message as well.
>
> On the short side, this will cost $165 for three 30 second spots, or as
> much as $450 for six 60 second spots.
>
> It is estimated that this will increase traffic at the LP booth at the
> festival by about 200 to even maybe 600 people.
>
> We would need to generate 7 new memberships to break even on the low
> end, and 18 to break even on the high end. That would at worst be a 10%
> conversion rate, and at best, only 1%.  I think either number is
> achievable.
>
> Additionally, if we vote to do this, donors can be targeted to pledge
> the extra bucks to cover the cost so there is still no net loss to the
> bank balance as of today.
>
> All those in favor of authorizing this expenditure please vote AYE as
> soon as possible.  Time lost is time missed to run the spots and reach
> more people.
>
> Of course, our normal rules of 72 hours to vote still apply, but I urge
> you to get your vote in sooner if you are able.
>
> Now that we have 13 members on the Board, 7 will be needed for a quorum
> and a majority of those voting required for passage.
>
> If you intend to vote NAY, please also do that as soon as possible so we
> will know quickly if this measure would fail.
>
>
>
> --
> -- In Liberty,
>
> Adrien Monteleone - Chairman
> Libertarian Party of Louisiana
>
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>