[LPL Board of Directors] MOTION FROM THE CHAIR - urgent - radio advertising

[Keith Thompson]

Would we get a better rate if we produced the spot? Or is it the
same cost regardless of production? 

- Keith 

On 2013-04-09 13:39,
Adrien Monteleone wrote: 

> To all SCC members,
> 
> My apologies for
the short deadline of this vote. I generally do not prefer to make such
a request.
> 
> Our Elections officer Boyd Smith would like approval to
spend party funds on radio advertising our presence at the Ponchatoula
Strawberry Festival this weekend. (to encourage people to stop by, learn
more, and sign up as members and change voter registration to LP)
> 
>
He would like to run 1-2 commercials per day for Wednesday, Thursday &
Friday. (deadlines mean maybe only Thurs. and Fri. are available)
> 
>
The cost for 60 second spots is $75.
> The cost for 30 second spots is
$55.
> 
> This includes production, but Boyd will be in charge of the
script.
> 
> The spots will be run during the John Osterlind and Denny
Shaffer shows on WRNO which have both been friendly to the LP. (I think
Osterlind already announced he is "libertarian" and endorsed Gary
Johnson last fall) Their audience is friendly to our message as well.
>

> On the short side, this will cost $165 for three 30 second spots, or
as much as $450 for six 60 second spots.
> 
> It is estimated that this
will increase traffic at the LP booth at the festival by about 200 to
even maybe 600 people.
> 
> We would need to generate 7 new memberships
to break even on the low end, and 18 to break even on the high end. That
would at worst be a 10% conversion rate, and at best, only 1%. I think
either number is achievable.
> 
> Additionally, if we vote to do this,
donors can be targeted to pledge the extra bucks to cover the cost so
there is still no net loss to the bank balance as of today.
> 
> All
those in favor of authorizing this expenditure please vote AYE as soon
as possible. Time lost is time missed to run the spots and reach more
people.
> 
> Of course, our normal rules of 72 hours to vote still
apply, but I urge you to get your vote in sooner if you are able.
> 
>
Now that we have 13 members on the Board, 7 will be needed for a quorum
and a majority of those voting required for passage.
> 
> If you intend
to vote NAY, please also do that as soon as possible so we will know
quickly if this measure would fail.
> 
> -- 
> -- In Liberty,
> 
>
Adrien Monteleone - Chairman
> Libertarian Party of Louisiana
> 
>
_______________________________________________
> SCC mailing list
>
SCC at lplouisiana.org
>
http://lplouisiana.org/mailman/listinfo/scc_lplouisiana.org [1]




Links:
------
[1]
http://lplouisiana.org/mailman/listinfo/scc_lplouisiana.org
-------------- next part --------------
An HTML attachment was scrubbed...
URL: <http://lplouisiana.org/pipermail/scc_lplouisiana.org/attachments/20130409/e2ceeb48/attachment.html>