[LPL Board of Directors] MOTION FROM THE CHAIR - urgent - radio advertising

[Keith Thompson]

That seems to work just fine. 

Thanks, 

Keith 

On 2013-04-09
14:30, Boyd Smith wrote: 

> I took out a line. Look it over now. 
> 
>
bws 
> 
> FROM: Keith Thompson <media at lplouisiana.org>
> TO:
scc at lplouisiana.org 
> SENT: Tuesday, April 9, 2013 2:18 PM
> SUBJECT:
Re: [LPL Board of Directors] MOTION FROM THE CHAIR - urgent - radio
advertising
> 
> Sounds good, but we may want to trim a bit out If
possible. Seems to be about 45 seconds. 
> 
> Sent via the Samsung
Galaxy S(tm) III, an AT&T 4G LTE smartphone 
> 
> -------- Original
message --------
> From: Boyd Wayne Smith <elections at lplouisiana.org> 
>
Date: 
> To: Mailing list for LPL Board of Directors
<scc at lplouisiana.org> 
> Subject: Re: [LPL Board of Directors] MOTION
FROM THE CHAIR - urgent - radio advertising 
> 
> Aye.
> 
> Boyd W.
Smith
> Elections Officer
> 
>> To all SCC members,
>> 
>> My apologies
for the short deadline of this vote. I generally do not
>> prefer to
make such a request.
>> 
>> Our Elections officer Boyd Smith would like
approval to spend party
>> funds on radio advertising our presence at
the Ponchatoula Strawberry
>> Festival this weekend. (to encourage
people to stop by, learn more, and
>> sign up as members and change
voter registration to LP)
>> 
>> He would like to run 1-2 commercials
per day for Wednesday, Thursday &
>> Friday. (deadlines mean maybe only
Thurs. and Fri. are available)
>> 
>> The cost for 60 second spots is
$75.
>> The cost for 30 second spots is $55.
>> 
>> This includes
production, but Boyd will be in charge of the script.
>> 
>> The spots
will be run during the John Osterlind and Denny Shaffer shows
>> on WRNO
which have both been friendly to the LP. (I think Osterlind
>> already
announced he is "libertarian" and endorsed Gary Johnson last
>> fall)
Their audience is friendly to our message as well.
>> 
>> On the short
side, this will cost $165 for three 30 second spots, or as
>> much as
$450 for six 60 second spots.
>> 
>> It is estimated that this will
increase traffic at the LP booth at the
>> festival by about 200 to even
maybe 600 people.
>> 
>> We would need to generate 7 new memberships to
break even on the low
>> end, and 18 to break even on the high end. That
would at worst be a 10%
>> conversion rate, and at best, only 1%. I
think either number is
>> achievable.
>> 
>> Additionally, if we vote to
do this, donors can be targeted to pledge
>> the extra bucks to cover
the cost so there is still no net loss to the
>> bank balance as of
today.
>> 
>> All those in favor of authorizing this expenditure please
vote AYE as
>> soon as possible. Time lost is time missed to run the
spots and reach
>> more people.
>> 
>> Of course, our normal rules of 72
hours to vote still apply, but I urge
>> you to get your vote in sooner
if you are able.
>> 
>> Now that we have 13 members on the Board, 7 will
be needed for a quorum
>> and a majority of those voting required for
passage.
>> 
>> If you intend to vote NAY, please also do that as soon
as possible so we
>> will know quickly if this measure would fail.
>>

>> 
>> 
>> --
>> -- In Liberty,
>> 
>> Adrien Monteleone - Chairman
>>
Libertarian Party of Louisiana
>> 
>>
_______________________________________________
>> SCC mailing list
>>
SCC at lplouisiana.org
>>
http://lplouisiana.org/mailman/listinfo/scc_lplouisiana.org
>> 
> 
>
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>
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>
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>
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>
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> 
>
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>
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>
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