[LPL Board of Directors] MOTION FROM THE CHAIR - urgent - radio advertising

[Keith Thompson]

I vote Aye. 

The spot seems to fit nicely into 30 seconds, so we
should be able to come in on the low end of the estimate ($165 if we run
once a day Wednesday-Friday). Having an extra 200-600 people from the
spot seems high to me, but that could be my small town thinking; you
have a lot more population density there, so it may be accurate. 

On
2013-04-09 13:39, Adrien Monteleone wrote: 

> To all SCC members,
> 
>
My apologies for the short deadline of this vote. I generally do not
prefer to make such a request.
> 
> Our Elections officer Boyd Smith
would like approval to spend party funds on radio advertising our
presence at the Ponchatoula Strawberry Festival this weekend. (to
encourage people to stop by, learn more, and sign up as members and
change voter registration to LP)
> 
> He would like to run 1-2
commercials per day for Wednesday, Thursday & Friday. (deadlines mean
maybe only Thurs. and Fri. are available)
> 
> The cost for 60 second
spots is $75.
> The cost for 30 second spots is $55.
> 
> This includes
production, but Boyd will be in charge of the script.
> 
> The spots
will be run during the John Osterlind and Denny Shaffer shows on WRNO
which have both been friendly to the LP. (I think Osterlind already
announced he is "libertarian" and endorsed Gary Johnson last fall) Their
audience is friendly to our message as well.
> 
> On the short side,
this will cost $165 for three 30 second spots, or as much as $450 for
six 60 second spots.
> 
> It is estimated that this will increase
traffic at the LP booth at the festival by about 200 to even maybe 600
people.
> 
> We would need to generate 7 new memberships to break even
on the low end, and 18 to break even on the high end. That would at
worst be a 10% conversion rate, and at best, only 1%. I think either
number is achievable.
> 
> Additionally, if we vote to do this, donors
can be targeted to pledge the extra bucks to cover the cost so there is
still no net loss to the bank balance as of today.
> 
> All those in
favor of authorizing this expenditure please vote AYE as soon as
possible. Time lost is time missed to run the spots and reach more
people.
> 
> Of course, our normal rules of 72 hours to vote still
apply, but I urge you to get your vote in sooner if you are able.
> 
>
Now that we have 13 members on the Board, 7 will be needed for a quorum
and a majority of those voting required for passage.
> 
> If you intend
to vote NAY, please also do that as soon as possible so we will know
quickly if this measure would fail.
> 
> -- 
> -- In Liberty,
> 
>
Adrien Monteleone - Chairman
> Libertarian Party of Louisiana
> 
>
_______________________________________________
> SCC mailing list
>
SCC at lplouisiana.org
>
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