[LPL Board of Directors] MOTION FROM THE CHAIR - urgent - radio advertising

[Adrien Monteleone]

Thank you Keith,

Vote Received.

-- In Liberty,

Adrien Monteleone - Chairman
Libertarian Party of Louisiana

On 04/09/2013 02:46 PM, Keith Thompson wrote:
>
> I vote Aye.
>
>
> The spot seems to fit nicely into 30 seconds, so we should be able to 
> come in on the low end of the estimate ($165 if we run once a day 
> Wednesday-Friday).  Having an extra 200-600 people from the spot seems 
> high to me, but that could be my small town thinking; you have a lot 
> more population density there, so it may be accurate.
>
> On 2013-04-09 13:39, Adrien Monteleone wrote:
>
>> To all SCC members,
>>
>> My apologies for the short deadline of this vote.  I generally do not 
>> prefer to make such a request.
>>
>> Our Elections officer Boyd Smith would like approval to spend party 
>> funds on radio advertising our presence at the Ponchatoula Strawberry 
>> Festival this weekend. (to encourage people to stop by, learn more, 
>> and sign up as members and change voter registration to LP)
>>
>> He would like to run 1-2 commercials per day for Wednesday, Thursday 
>> & Friday. (deadlines mean maybe only Thurs. and Fri. are available)
>>
>> The cost for 60 second spots is $75.
>> The cost for 30 second spots is $55.
>>
>> This includes production, but Boyd will be in charge of the script.
>>
>> The spots will be run during the John Osterlind and Denny Shaffer 
>> shows on WRNO which have both been friendly to the LP. (I think 
>> Osterlind already announced he is "libertarian" and endorsed Gary 
>> Johnson last fall)  Their audience is friendly to our message as well.
>>
>> On the short side, this will cost $165 for three 30 second spots, or 
>> as much as $450 for six 60 second spots.
>>
>> It is estimated that this will increase traffic at the LP booth at 
>> the festival by about 200 to even maybe 600 people.
>>
>> We would need to generate 7 new memberships to break even on the low 
>> end, and 18 to break even on the high end. That would at worst be a 
>> 10% conversion rate, and at best, only 1%.  I think either number is 
>> achievable.
>>
>> Additionally, if we vote to do this, donors can be targeted to pledge 
>> the extra bucks to cover the cost so there is still no net loss to 
>> the bank balance as of today.
>>
>> All those in favor of authorizing this expenditure please vote AYE as 
>> soon as possible.  Time lost is time missed to run the spots and 
>> reach more people.
>>
>> Of course, our normal rules of 72 hours to vote still apply, but I 
>> urge you to get your vote in sooner if you are able.
>>
>> Now that we have 13 members on the Board, 7 will be needed for a 
>> quorum and a majority of those voting required for passage.
>>
>> If you intend to vote NAY, please also do that as soon as possible so 
>> we will know quickly if this measure would fail.
>>
>>
>>
>> -- 
>> -- In Liberty,
>>
>> Adrien Monteleone - Chairman
>> Libertarian Party of Louisiana
>>
>> _______________________________________________
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>> SCC at lplouisiana.org  <mailto:SCC at lplouisiana.org>
>> http://lplouisiana.org/mailman/listinfo/scc_lplouisiana.org
>
>
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