[LPL Board of Directors] MOTION FROM THE CHAIR - urgent - radio advertising

[Adrien Monteleone]

Thank you Boyd,

Vote Received.

-- In Liberty,

Adrien Monteleone - Chairman
Libertarian Party of Louisiana

On 04/09/2013 01:46 PM, Boyd Wayne Smith wrote:
> Aye.
>
> Boyd W. Smith
> Elections Officer
>
>> To all SCC members,
>>
>> My apologies for the short deadline of this vote.  I generally do not
>> prefer to make such a request.
>>
>> Our Elections officer Boyd Smith would like approval to spend party
>> funds on radio advertising our presence at the Ponchatoula Strawberry
>> Festival this weekend. (to encourage people to stop by, learn more, and
>> sign up as members and change voter registration to LP)
>>
>> He would like to run 1-2 commercials per day for Wednesday, Thursday &
>> Friday. (deadlines mean maybe only Thurs. and Fri. are available)
>>
>> The cost for 60 second spots is $75.
>> The cost for 30 second spots is $55.
>>
>> This includes production, but Boyd will be in charge of the script.
>>
>> The spots will be run during the John Osterlind and Denny Shaffer shows
>> on WRNO which have both been friendly to the LP. (I think Osterlind
>> already announced he is "libertarian" and endorsed Gary Johnson last
>> fall)  Their audience is friendly to our message as well.
>>
>> On the short side, this will cost $165 for three 30 second spots, or as
>> much as $450 for six 60 second spots.
>>
>> It is estimated that this will increase traffic at the LP booth at the
>> festival by about 200 to even maybe 600 people.
>>
>> We would need to generate 7 new memberships to break even on the low
>> end, and 18 to break even on the high end. That would at worst be a 10%
>> conversion rate, and at best, only 1%.  I think either number is
>> achievable.
>>
>> Additionally, if we vote to do this, donors can be targeted to pledge
>> the extra bucks to cover the cost so there is still no net loss to the
>> bank balance as of today.
>>
>> All those in favor of authorizing this expenditure please vote AYE as
>> soon as possible.  Time lost is time missed to run the spots and reach
>> more people.
>>
>> Of course, our normal rules of 72 hours to vote still apply, but I urge
>> you to get your vote in sooner if you are able.
>>
>> Now that we have 13 members on the Board, 7 will be needed for a quorum
>> and a majority of those voting required for passage.
>>
>> If you intend to vote NAY, please also do that as soon as possible so we
>> will know quickly if this measure would fail.
>>
>>
>>
>> --
>> -- In Liberty,
>>
>> Adrien Monteleone - Chairman
>> Libertarian Party of Louisiana
>>
>> _______________________________________________
>> SCC mailing list
>> SCC at lplouisiana.org
>> http://lplouisiana.org/mailman/listinfo/scc_lplouisiana.org
>>
>
>
>
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>

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