[LPL Board of Directors] MOTION FROM THE CHAIR - urgent - radio advertising

[Daniel Hayes]

On this matter..this is like advertising that we will be going door to 
door.  The Strawberry Festival itself is the advertisement. It attracts 
500,000 people over the 3 days that it runs..its the largest festival in 
the state.  All we will be doing is spending our money to advertise for 
the Strawberry Festival. Nobody is going the head to the Festival from 
New Orleans where the show airs just to go to the Libertarian Party 
booth.  Money would have been better spent on professional literature 
with our contact information to pass out at the Festival. David Mounts 
was prepared to buy some of this out of his own pocket to the tune of 
about $700 but I think this suggestion has him so frustrated that he has 
decided to not do so.

On 2013-04-09 19:30, Daniel Hayes wrote:
> I have to strongly object to this proceeding as most of the Reps from
> the parishes have not had a chance to even get into their Emails. We
> also need some time for discussion. This is hasty and ill advised.
>
>
>
> On 2013-04-09 19:07, Boyd Smith wrote:
>> Is Daniel Hayes on the list?
>>
>> Jefferson Parish.
>>
>> bws
>>
>>  FROM: Adrien Monteleone <chairman at lplouisiana.org>
>>  TO: Mailing list for LPL Board of Directors <scc at lplouisiana.org>
>>  SENT: Tuesday, April 9, 2013 7:00 PM
>>  SUBJECT: Re: [LPL Board of Directors] MOTION FROM THE CHAIR - 
>> urgent
>> - radio advertising
>>
>> They vote on all items.
>>
>>  They are on this list.
>>
>> -- In Liberty,
>>
>> Adrien Monteleone - Chairman
>> Libertarian Party of Louisiana
>>  On 04/09/2013 06:49 PM, Keith Thompson wrote:
>>
>>> I'm still ignorant of the rules for this sort of thing. Is this 
>>> something that the parish reps should vote on as well? Or do they not 
>>> vote on all items?
>>> Thanks,
>>> - Keith
>>> On 2013-04-09 17:11, Adrien Monteleone wrote:
>>>
>>>> Thanks.
>>>>
>>>> As of right now, there are 4 votes. three more are needed for a 
>>>> quorum. If they are "Aye" then there is an absolute majority and it 
>>>> passes.
>>>>
>>>> I will not vote until two more "Aye" votes are in.
>>>>
>>>> -- In Liberty,
>>>>
>>>> Adrien Monteleone - Chairman
>>>> Libertarian Party of Louisiana
>>>> On 04/09/2013 04:57 PM, Boyd Smith wrote:
>>>>
>>>>> Like it. Much better.
>>>>>
>>>>> bws
>>>>>
>>>>> FROM: Adrien Monteleone mailto:chairman at lplouisiana.org
>>>>> TO: Mailing list for LPL Board of Directors 
>>>>> mailto:scc at lplouisiana.org
>>>>> SENT: Tuesday, April 9, 2013 3:20 PM
>>>>> SUBJECT: Re: [LPL Board of Directors] MOTION FROM THE CHAIR - 
>>>>> urgent - radio advertising
>>>>>
>>>>> That text looks good.
>>>>>
>>>>> I couldn't help myself and tweaked it a bit. (attached)
>>>>>
>>>>> These are just suggestions.
>>>>>
>>>>> I timed it right short of 30 seconds.
>>>>>
>>>>> -- In Liberty,
>>>>>
>>>>> Adrien Monteleone - Chairman
>>>>> Libertarian Party of Louisiana
>>>>> On 04/09/2013 02:05 PM, Boyd Smith wrote:
>>>>>
>>>>>> The same.
>>>>>>
>>>>>> Look this over and give what ever improvements that you can, 
>>>>>> please.
>>>>>>
>>>>>> bws
>>>>>>
>>>>>> FROM: Keith Thompson mailto:media at lplouisiana.org
>>>>>> TO: scc at lplouisiana.org
>>>>>> SENT: Tuesday, April 9, 2013 1:55 PM
>>>>>> SUBJECT: Re: [LPL Board of Directors] MOTION FROM THE CHAIR - 
>>>>>> urgent - radio advertising
>>>>>>
>>>>>> Would we get a better rate if we produced the spot? Or is it the 
>>>>>> same cost regardless of production?
>>>>>> - Keith
>>>>>> On 2013-04-09 13:39, Adrien Monteleone wrote:
>>>>>>
>>>>>>> To all SCC members,
>>>>>>>
>>>>>>> My apologies for the short deadline of this vote. I generally 
>>>>>>> do not prefer to make such a request.
>>>>>>>
>>>>>>> Our Elections officer Boyd Smith would like approval to spend 
>>>>>>> party funds on radio advertising our presence at the Ponchatoula 
>>>>>>> Strawberry Festival this weekend. (to encourage people to stop 
>>>>>>> by, learn more, and sign up as members and change voter 
>>>>>>> registration to LP)
>>>>>>>
>>>>>>> He would like to run 1-2 commercials per day for Wednesday, 
>>>>>>> Thursday & Friday. (deadlines mean maybe only Thurs. and Fri. are 
>>>>>>> available)
>>>>>>>
>>>>>>> The cost for 60 second spots is $75.
>>>>>>> The cost for 30 second spots is $55.
>>>>>>>
>>>>>>> This includes production, but Boyd will be in charge of the 
>>>>>>> script.
>>>>>>>
>>>>>>> The spots will be run during the John Osterlind and Denny 
>>>>>>> Shaffer shows on WRNO which have both been friendly to the LP. (I 
>>>>>>> think Osterlind already announced he is "libertarian" and 
>>>>>>> endorsed Gary Johnson last fall) Their audience is friendly to 
>>>>>>> our message as well.
>>>>>>>
>>>>>>> On the short side, this will cost $165 for three 30 second 
>>>>>>> spots, or as much as $450 for six 60 second spots.
>>>>>>>
>>>>>>> It is estimated that this will increase traffic at the LP booth 
>>>>>>> at the festival by about 200 to even maybe 600 people.
>>>>>>>
>>>>>>> We would need to generate 7 new memberships to break even on 
>>>>>>> the low end, and 18 to break even on the high end. That would at 
>>>>>>> worst be a 10% conversion rate, and at best, only 1%. I think 
>>>>>>> either number is achievable.
>>>>>>>
>>>>>>> Additionally, if we vote to do this, donors can be targeted to 
>>>>>>> pledge the extra bucks to cover the cost so there is still no net 
>>>>>>> loss to the bank balance as of today.
>>>>>>>
>>>>>>> All those in favor of authorizing this expenditure please vote 
>>>>>>> AYE as soon as possible. Time lost is time missed to run the 
>>>>>>> spots and reach more people.
>>>>>>>
>>>>>>> Of course, our normal rules of 72 hours to vote still apply, 
>>>>>>> but I urge you to get your vote in sooner if you are able.
>>>>>>>
>>>>>>> Now that we have 13 members on the Board, 7 will be needed for 
>>>>>>> a quorum and a majority of those voting required for passage.
>>>>>>>
>>>>>>> If you intend to vote NAY, please also do that as soon as 
>>>>>>> possible so we will know quickly if this measure would fail.
>>>>>>>
>>>>>>> --
>>>>>>> -- In Liberty,
>>>>>>>
>>>>>>> Adrien Monteleone - Chairman
>>>>>>> Libertarian Party of Louisiana
>>>>>>>
>>>>>>> _______________________________________________
>>>>>>> SCC mailing list
>>>>>>> SCC at lplouisiana.org
>>>>>>> http://lplouisiana.org/mailman/listinfo/scc_lplouisiana.org [1]
>>>>>>
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