[LPL Board of Directors] MOTION FROM THE CHAIR - urgent - radio advertising

[sccrep at lafourche.lplouisiana.org]

Please count my vote as a "NAY" on this matter.  Thank you.

Jason Bourgeois
Lafourche Parish Rep


On 2013-04-09 19:09, Adrien Monteleone wrote:
> To the Parish Representatives,
>
>  Sorry guys.   I had forgotten to add you to our Board's mailing list
> after your election.  You should have received a subscription
> announcement already about this.  Keep it handy to refer to in case
> you need to know how to do something with the list.
>
>  Please read this motion below and cast a vote as soon as you can so
> we can get moving on this.
>
>  Please change the "reply" address when you vote to:
> scc at lplouisiana.org so your vote will end up in the archives.  
> Thanks.
>
> -------------------------
>
>  My apologies for the short deadline of this vote.  I generally do
> not prefer to make such a request.
>
>  Our Elections officer Boyd Smith would like approval to spend party
> funds on radio advertising our presence at the Ponchatoula Strawberry
> Festival this weekend. (to encourage people to stop by, learn more,
> and sign up as members and change voter registration to LP)
>
>  He would like to run 1-2 commercials per day for Wednesday, Thursday
> & Friday. (deadlines mean maybe only Thurs. and Fri. are available)
>
>  The cost for 60 second spots is $75.
>  The cost for 30 second spots is $55.
>
>  This includes production, but Boyd will be in charge of the script.
>
>  The spots will be run during the John Osterlind and Denny Shaffer
> shows on WRNO which have both been friendly to the LP. (I think
> Osterlind already announced he is "libertarian" and endorsed Gary
> Johnson last fall)  Their audience is friendly to our message as 
> well.
>
>  On the short side, this will cost $165 for three 30 second spots, or
> as much as $450 for six 60 second spots.
>
>  It is estimated that this will increase traffic at the LP booth at
> the festival by about 200 to even maybe 600 people.
>
>  We would need to generate 7 new memberships to break even on the low
> end, and 18 to break even on the high end. That would at worst be a
> 10% conversion rate, and at best, only 1%.  I think either number is
> achievable.
>
>  Additionally, if we vote to do this, donors can be targeted to
> pledge the extra bucks to cover the cost so there is still no net 
> loss
> to the bank balance as of today.
>
>  All those in favor of authorizing this expenditure please vote AYE
> as soon as possible.  Time lost is time missed to run the spots and
> reach more people.
>
>  Of course, our normal rules of 72 hours to vote still apply, but I
> urge you to get your vote in sooner if you are able.
>
>  Now that we have 13 members on the Board, 7 will be needed for a
> quorum and a majority of those voting required for passage.
>
>  If you intend to vote NAY, please also do that as soon as possible
> so we will know quickly if this measure would fail.
>
>   
>
> --
> -- In Liberty,
>
> Adrien Monteleone - Chairman
> Libertarian Party of Louisiana