[LPL Board of Directors] MOTION FROM THE CHAIR - urgent - radio advertising

[Adrien Monteleone]

Thank you Jason,

Vote Received.


In Liberty,

Adrien Monteleone - Chairman
Libertarian Party of Louisiana

On 4/9/13 11:14 PM, sccrep at lafourche.lplouisiana.org wrote:
> Please count my vote as a "NAY" on this matter.  Thank you.
>
> Jason Bourgeois
> Lafourche Parish Rep
>
>
> On 2013-04-09 19:09, Adrien Monteleone wrote:
>> To the Parish Representatives,
>>
>>  Sorry guys.   I had forgotten to add you to our Board's mailing list
>> after your election.  You should have received a subscription
>> announcement already about this.  Keep it handy to refer to in case
>> you need to know how to do something with the list.
>>
>>  Please read this motion below and cast a vote as soon as you can so
>> we can get moving on this.
>>
>>  Please change the "reply" address when you vote to:
>> scc at lplouisiana.org so your vote will end up in the archives. Thanks.
>>
>> -------------------------
>>
>>  My apologies for the short deadline of this vote.  I generally do
>> not prefer to make such a request.
>>
>>  Our Elections officer Boyd Smith would like approval to spend party
>> funds on radio advertising our presence at the Ponchatoula Strawberry
>> Festival this weekend. (to encourage people to stop by, learn more,
>> and sign up as members and change voter registration to LP)
>>
>>  He would like to run 1-2 commercials per day for Wednesday, Thursday
>> & Friday. (deadlines mean maybe only Thurs. and Fri. are available)
>>
>>  The cost for 60 second spots is $75.
>>  The cost for 30 second spots is $55.
>>
>>  This includes production, but Boyd will be in charge of the script.
>>
>>  The spots will be run during the John Osterlind and Denny Shaffer
>> shows on WRNO which have both been friendly to the LP. (I think
>> Osterlind already announced he is "libertarian" and endorsed Gary
>> Johnson last fall)Â  Their audience is friendly to our message as well.
>>
>>  On the short side, this will cost $165 for three 30 second spots, or
>> as much as $450 for six 60 second spots.
>>
>>  It is estimated that this will increase traffic at the LP booth at
>> the festival by about 200 to even maybe 600 people.
>>
>>  We would need to generate 7 new memberships to break even on the low
>> end, and 18 to break even on the high end. That would at worst be a
>> 10% conversion rate, and at best, only 1%.  I think either number is
>> achievable.
>>
>>  Additionally, if we vote to do this, donors can be targeted to
>> pledge the extra bucks to cover the cost so there is still no net loss
>> to the bank balance as of today.
>>
>>  All those in favor of authorizing this expenditure please vote AYE
>> as soon as possible.  Time lost is time missed to run the spots and
>> reach more people.
>>
>>  Of course, our normal rules of 72 hours to vote still apply, but I
>> urge you to get your vote in sooner if you are able.
>>
>>  Now that we have 13 members on the Board, 7 will be needed for a
>> quorum and a majority of those voting required for passage.
>>
>>  If you intend to vote NAY, please also do that as soon as possible
>> so we will know quickly if this measure would fail.
>>
>>  Â
>>
>> -- 
>> -- In Liberty,
>>
>> Adrien Monteleone - Chairman
>> Libertarian Party of Louisiana
>

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