[LPL Board of Directors] Advertising

Adrien Monteleone chairman at lplouisiana.org
Wed Apr 10 20:03:44 CDT 2013


Not incidentally,

We missed a prime opportunity to hit the ground running and follow up 
our Congressional slate with a slew of local offices last weekend.

That was opportunity lost, and after lots of work on your part Boyd, 
because some people decided for themselves and thus for the party, that 
they had other priorities.

We can't skip ANY elections.  We certainly won't be able to recruit 
someone into every race.  But we also should never, from this point 
forward, sit out an entire election.

Already, a tight eye should be kept on special election possibilities 
for the fall, and work needs to start now for the known races in 2014.

We don't have a date yet, but we should expect a special election for 
CD6 when Cassidy steps down to challenge Landrieu.

Running candidates is advertisement. It's brand identification. It 
energizes the base and builds interest in the party.  It is not 
optional.  We are a political party, not a social club.

-- In Liberty,

Adrien Monteleone - Chairman
Libertarian Party of Louisiana

On 04/10/2013 07:21 PM, Boyd Smith wrote:
> When I said that we will need to discuss advertising for the future, I 
> meant just that.  That it needs to be an agenda item.  I am not sure 
> how that would be done.  I only know to say "Here is an issue we need 
> to be talking about."  We can not wait till too late to have a plan in 
> place.
> It is like the Army.  There are plans in the Pentagon for attacking 
> any country on earth.  Why do you think we went into Iraq so quickly 
> and so well?  We had those invasion plans for decades and they were 
> updated regularly.  The closer we got to having to do something the 
> more those plans were updated with better and better intelligence.
> There are plans to invade Cuba, Mexico, Ireland, Egypt, any country on 
> earth and several places that are not countries.  Are there even plans 
> to take care of a president who gets way off the beam?  I do not know 
> for sure.  But I would be willing to bet good money that there are 
> such plans.
> The point is, we need to know now at 7500 registered Libertarians in 
> the state what we will do when we have 9500, or 12,000 or 15,000 or 
> 20,000.  We need to have discussed and put into writing what we will 
> do when we do when word of mouth has reached everybody that word of 
> mouth can reach.  When everyone who goes to a gun show has seen us and 
> knows how much we support the 2nd amendment.  When we have 10,000 
> registered Libertarians throughout the state and they are spread out 
> and feeling like their voice is the only voice and they decide "The 
> party does not do anything, and I am the only one saying these things 
> so I may as well stop because I am all by myself."
> And evidently talking, planning and bringing up ideas for discussion 
> actually offends some people.  Well too bad!  It is what organizations 
> do.  It is what political parties do.  They plan.  They discuss and 
> they try to have ideas.
> bws
>
> *From:* Reed Ebarb <secretary at lplouisiana.org>
> *To:* Mailing list for LPL Board of Directors <scc at lplouisiana.org>
> *Sent:* Wednesday, April 10, 2013 3:44 PM
> *Subject:* Re: [LPL Board of Directors] Advertising
>
> Since Ms. Adams is interested in organizing parishs and we are not
> providing the proper funds, would it be possible for her to take a full
> time job where she makes what she wants and she can still volunteer to
> help organize parishes? If we aren't paying her enough, that sounds like
> the best course. This is especially true now that Mr. Hayes' pledges are
> backing out.
>
> > Boyd,
> >
> > There are some other considerations here as well.  Of particular note is
> > what is in the contract that we are paying for and what is being
> > provided.  There's nothing wrong, and in fact, much outstanding and
> > great, about what is being provided.  The sticking point is we set a
> > price for certain services, this list does not include the work the ED
> > is actually spending most of her time on.  As Reed noted, we don't have
> > the funding levels to support the work actually being done in the
> > current fashion, and now that pledges are backing out, that foundation
> > is even more tenuous.
> >
> > The present contract payment level is unsustainable at present. It was
> > only offered to secure a signature.  We operated on dangerous ground for
> > 8 weeks without a contract.  I still don't know if that time would be
> > sufficient to establish an "employer/employee" relationship under the
> > law.  We don't need that headache and all that comes with it.
> >
> > That isn't going to happen again.
> >
> > My records and projections show our original amount of $200-$250 a week
> > for what we were asking for is right on target for the upper limit of
> > what we can afford to pay.  Closer analysis by myself and Mr. Ebarb
> > shows what we were specifically contracting for likely falls even less
> > than that - closer to $150 a week. That difference would provide more
> > cushion for other projects and still get the tasks we set out in the
> > contract accomplished.
> >
> > The issue isn't, is the work being done of value? - it is.
> >
> > The issue isn't simply, can we afford it? - we can't.
> >
> > The bigger issue, the one that will control the final decision - is what
> > do we really need that matches what we can afford? And what were we
> > asking for and what were we getting?
> >
> > I have no beef with Ms. Adams concerning her ability to organize people
> > into functioning parish affiliates.  She's done excellent in that
> > regard.  And, I understand she needs full time employment.
> >
> > The problem is we not only didn't task her with being responsible for
> > organizing those parishes, I specifically instructed several times that
> > was not part of her duties, that if she did so anyway - she was doing so
> > as a volunteer, and that the original contract terms still had to be
> > fulfilled - they could not be put on the back burner.  I even had to
> > re-word the contract terms to put more emphasis on this point.
> >
> > The problem is we simply are not in a position to offer to pay someone
> > $26k a year right now.  We are at best, able to offer part-time work and
> > part-time pay at about half or less than that amount.
> >
> > We will get to the point everyone wants us to get to eventually.  But
> > we'll have to walk a bit, rather than break out into a full sprint.
> >
> >
> > -- In Liberty,
> >
> > Adrien Monteleone - Chairman
> > Libertarian Party of Louisiana
> >
> > On 04/10/2013 02:51 PM, Boyd Smith wrote:
> >>
> >> As long as we can do it with out cutting Ms. Adams' money.  She is
> >> worth it and we need to hold on to her. Especially with losing you
> >> and Wes concentrating on EBR.
> >> bws
> >> *From:* Reed Ebarb <secretary at lplouisiana.org 
> <mailto:secretary at lplouisiana.org>>
> >> *To:* Mailing list for LPL Board of Directors <scc at lplouisiana.org 
> <mailto:scc at lplouisiana.org>>
> >> *Sent:* Wednesday, April 10, 2013 2:41 PM
> >> *Subject:* Re: [LPL Board of Directors] Advertising
> >>
> >> You make a really good point Boyd. At this next meeting, lets 
> rework our
> >> budget and look at cutting our costs so we can put more money into
> >> advertising.
> >>
> >> > I agree 100%.
> >> >
> >> > -- In Liberty,
> >> >
> >> > Adrien Monteleone - Chairman
> >> > Libertarian Party of Louisiana
> >> >
> >> > On 04/10/2013 09:02 AM, Boyd Smith wrote:
> >> >> Here is an issue that we are going to have to make room for in the
> >> >> meeting Saturday.  And I will do as much as I can to make the part
> >> >> that may take up time that we need take as little time as possible
> >> and
> >> >> to make it be as painless and actually productive as possible.  But
> >> >> the issue relates to growing the party and performing advertising.
> >> >> We will need to engage in actual advertising in some markets to both
> >> >> grow the party, the PECs and the local base.  We will also likely
> >> have
> >> >> to engage in advertising to gather the support/people necessary to
> >> >> form PECs in some parishes. Calcasieu is one of those special cases.
> >> >> We do not have the luxury of waiting till we have 64 or even 10 PECs
> >> >> formed.  There is a momentum that we have to maintain to continue
> >> >> building the party.  We are at 7550 (approximately) we could very
> >> well
> >> >> get to 8500 from events like the Strawberry Festival, Gun Shows and
> >> >> even word of mouth.  But, I think the limit of that is going to be
> >> >> around 9000 - 10,000.  In order to become a viable force in this
> >> state
> >> >> for politics, for reform, and for liberty, we will need to get to
> >> >> 25,000+.  And that is going to be only a start.  We are #3 now.  I
> >> >> want to be #1.  I want to be able to look at the Elected Officials
> >> >> Database and see Libertarians in elective office all across the
> >> state.
> >> >> To get candidates who can make a serious run at some of the higher
> >> >> offices in the state (parish council/police jury, state rep, state
> >> >> senate, congress, US Senate, Governor, ect) we need a large
> >> membership
> >> >> base.  To get a large membership base we will have to sell what we
> >> >> have and what we have is ideas.  Good ideas, yes. But ideas - and
> >> >> ideas while bullet proof are abstract concepts. They are not a hard
> >> >> item like a vacuumcleaner or a tangible service like massage 
> therapy.
> >> >> They require propagation/marketing/advertising and we are getting
> >> >> close to the point where we are going to have to market our 
> ideas and
> >> >> that is going to require an actual marketing campaign and
> >> advertising.
> >> >> Boyd W. Smith
> >> >> Elections Officer
> >> >>
> >> >>
> >> >> _______________________________________________
> >> >> SCC mailing list
> >> >> SCC at lplouisiana.org <mailto:SCC at lplouisiana.org> 
> <mailto:SCC at lplouisiana.org <mailto:SCC at lplouisiana.org>>
> >> >> http://lplouisiana.org/mailman/listinfo/scc_lplouisiana.org
> >> >
> >> > _______________________________________________
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> >> > SCC at lplouisiana.org <mailto:SCC at lplouisiana.org> 
> <mailto:SCC at lplouisiana.org <mailto:SCC at lplouisiana.org>>
> >> > http://lplouisiana.org/mailman/listinfo/scc_lplouisiana.org
> >> >
> >>
> >>
> >> If you have not already done so, please consider becoming a dues member
> >> of
> >> the Libertarian Party of Louisiana by visiting
> >> louisianalibertarian.net <http://louisianalibertarian.net/>
> >>
> >> _______________________________________________
> >> SCC mailing list
> >> SCC at lplouisiana.org <mailto:SCC at lplouisiana.org> 
> <mailto:SCC at lplouisiana.org <mailto:SCC at lplouisiana.org>>
> >> http://lplouisiana.org/mailman/listinfo/scc_lplouisiana.org
> >>
> >>
> >>
> >>
> >> _______________________________________________
> >> SCC mailing list
> >> SCC at lplouisiana.org <mailto:SCC at lplouisiana.org>
> >> http://lplouisiana.org/mailman/listinfo/scc_lplouisiana.org
> >
> > _______________________________________________
> > SCC mailing list
> > SCC at lplouisiana.org <mailto:SCC at lplouisiana.org>
> > http://lplouisiana.org/mailman/listinfo/scc_lplouisiana.org
> >
>
>
> If you have not already done so, please consider becoming a dues member of
> the Libertarian Party of Louisiana by visiting louisianalibertarian.net
>
> _______________________________________________
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> http://lplouisiana.org/mailman/listinfo/scc_lplouisiana.org
>
>
>
>
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